From the category archives:
Latency is simply the average time between two of the same customer interaction events. These events could be a purchase, a phone call, a web visit or any other measurable activity. The purpose of measuring and using Latency data is that by measuring the average time between two events, say purchases, you can set up [...]
{ Comments on this entry are closed }
If you are a small business, you have some type of customer database – at least you better! Are you using your database to help you identify customers that will be most responsive to your marketing efforts? While most business owners keep a database, very few know how to extract meaningful data that will help [...]
{ Comments on this entry are closed }
