From the category archives:
One of the questions I get a lot from small business owners is “What key performance indicators are most important for my business?” While there is no set of “universal” key performance indicators (KPI’s) that will be 100% aligned to your unique business, I’ve developed ten KPI’s that you can use as a starting point. [...]
{ Comments on this entry are closed }
Search It! is simply the best all-in-one search tool I’ve come across. And the best thing is that it is completely free to use. Below is the basic search interface. There are four steps or less to any search query. Step 1 involves choosing a basic search function from a drop-down menu. There are [...]
{ Comments on this entry are closed }
With the ease of obtaining and viewing stats and analytics on your website, it can be easy to obsess over the data. The fact is, every analytics package will give different numbers on all major website stats. So which one is correct? That’s a question that no one can definitively answer. Instead of obsessing over [...]
{ Comments on this entry are closed }
Many service businesses need to ensure that, in addition to all the above, they also take advantage of the power of local search. If you’re a plumber in Cairo, Illinois, then you’ll want to make sure that you are within the top 10 searches when someone types in “Plumber in Cairo, Illinois.” If you own [...]
{ Comments on this entry are closed }
Today’s post discusses the Description META tag. Most search engines don’t rely heavily on the information in the description tag to rank your page, but that doesn’t mean you can ignore it. Search engines will typically use the description tag as the search results text. Searchers will see this description and will either click through [...]
{ Comments on this entry are closed }
The Title tag of each of your web page, while not affecting your page ranking, is still one of the most important tags you’ll ever write. Why? Because it shows up as the link text (the clickable heading text) within the organic search engine results. The job of the Title tag is to “get the [...]
{ Comments on this entry are closed }
RSS stands for “Really Simple Syndication.” This method of communication uses a markup language known as XML. Think of XML as a specialized form of HTML. It’s formulated to allow special readers (known as aggregate readers or RSS readers) to translate the file into a summary of content. If you subscribed to the RSS feeds [...]
{ Comments on this entry are closed }
Keyword density refers to the number of times you weave your main keyword into the body copy. If done correctly, it will help the search engines figure out what your page is about and improve your rankings. How long should any particular content page be? As long as needed to get your main point across [...]
{ Comments on this entry are closed }
Whether you choose to have your global navigation horizontally across the top of your pages or vertically down the left hand side, be consistent from page to page. Nothing is more frustrating for visitors than to have the navigation selections change from page to page. In addition, try to limit the number of global navigation [...]
{ Comments on this entry are closed }
Every business website should have a security and privacy policy. This reassures visitors that you provide a secure shopping environment and that you will respect and guard the privacy of your visitors. Typically, a security and privacy policy promises that you will provide a secure shopping environment and that any information the visitor provides when [...]
{ Comments on this entry are closed }
