From the category archives:
Creating a logo that supports your primary marketing message is like a cherry on top of a sundae. The cherry certainly isn’t going to make or break a delicious sundae, but it certainly adds to the appeal and provides for a complete experience. In the same way, skipping on a logo is not going to [...]
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I recently needed to print customized folders with my business name and address. I was a bit surprised at the pricing for specially printed folders. One site was offering customized pocket folders at $600 for 200. Another site wanted even more. Luckily, I found VistaPrint, where I was able to pick up my custom folders [...]
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If you’ve been reading various articles about search engine optimization and getting your site to rank better, you probably already know the number one factor for high rankings, right? What do you think it is? Is it keyword density? Number of inbound links? Social networking? Actually, it’s content! If your content is poor, you’re simply [...]
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When a prospect shows interest in your business, what do you give them in order to further develop trust and confidence? You should be sending them a complete marketing communications folder. I recommend a basic two-pocket folder that has notches on the inside pocket for your business card. For custom folders with your logo printed [...]
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I wrote Selling Online With E-Junkie because of a need to sell products on my SmallBiz Marketing Tips website. I didn’t know anything about shopping cart software or payment processors. All I knew was that I needed a merchant account – an account that is set up with a bank in order to process credit [...]
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