From the category archives:
Social media is here to stay. Unfortunately, social media marketing can suck up an enormous amount of time with little payoff. I know this is contrary to what other marketing experts may have told you, but the primary issue with social traffic is that it’s difficult to monetize. So, instead of spending your efforts promoting [...]
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The less socially appealing your product or service, the harder it will be to develop a following on any of these sites. There are, of course, exceptions to the rule. BlendTec, a blender manufacturer, created fun videos that went viral on YouTube, causing a massive spike in sales. Social media marketing is another form of [...]
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Participating in blogs and forums are a great way to advertise your knowledge and expertise to others. There are various ways of participating in the discussions, but the easiest is to simply identify the most relevant blogs and forums in your industry and visiting them to comment on questions and issues. The secret of participating [...]
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If you’ve ever bookmarked a web page on your web browser, then you are already familiar with the concept. A social bookmark is similar, but the bookmark itself appears on a publicly accessible social media site. Other people can then see the bookmark and be exposed to your content. Some social sites allow other users [...]
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While social media marketing is definitely here to stay, I personally feel it can be a black hole for many small business owners. Spending large quantities of time trying to “build your brand” on Facebook, Twitter, MySpace and all the other social sites can really keep you from the more important business-building work of generating [...]
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