From the category archives:
Social media is here to stay. Unfortunately, social media marketing can suck up an enormous amount of time with little payoff. I know this is contrary to what other marketing experts may have told you, but the primary issue with social traffic is that it’s difficult to monetize. So, instead of spending your efforts promoting [...]
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A very good strategy for building inbound links (also known as backlinks) is to rewrite some of your website content and submit it as a standalone article. The key to this is to include links back to your website in either the article body or in the Author Bio area. These links will be discovered [...]
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This strategy involves submitting your site to quality web directories that manually review each website. In most cases, you will pay a fee for the review process. Some search engine optimization consultants recommend never paying for a directory link as the search engines don’t like it. The search engines do in fact look for patterns [...]
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There are all kinds of techniques out there that attempt to manipulate the search engines for higher rankings. Collectively, these are known as Black Hat SEO (search engine optimization). While some of these techniques may work temporarily, the effort is never worth the chance of getting caught and penalized. What will Google do if they [...]
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While Pay-Per-Click will bring immediate traffic to your website, there is a huge drawback. When you stop paying for your sponsored ad, your traffic also stops! Ultimately, you want to build a site that doesn’t rely on any paid-for systems to generate traffic. There are two main ways to build natural organic traffic from the [...]
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Participating in blogs and forums are a great way to advertise your knowledge and expertise to others. There are various ways of participating in the discussions, but the easiest is to simply identify the most relevant blogs and forums in your industry and visiting them to comment on questions and issues. The secret of participating [...]
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If you’ve ever bookmarked a web page on your web browser, then you are already familiar with the concept. A social bookmark is similar, but the bookmark itself appears on a publicly accessible social media site. Other people can then see the bookmark and be exposed to your content. Some social sites allow other users [...]
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Today’s post discusses the Description META tag. Most search engines don’t rely heavily on the information in the description tag to rank your page, but that doesn’t mean you can ignore it. Search engines will typically use the description tag as the search results text. Searchers will see this description and will either click through [...]
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PPC (pay-per-click) advertising such as Google Adwords can also be a very effective way to drive Suspects to your website in order to convert them into Prospects. In my opinion, Google Adwords still offers the richest feature set with regards to PPC advertising. One advantage is the ability to test two ads against each other [...]
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Keyword density refers to the number of times you weave your main keyword into the body copy. If done correctly, it will help the search engines figure out what your page is about and improve your rankings. How long should any particular content page be? As long as needed to get your main point across [...]
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