One of the questions I get a lot from small business owners is “What key performance indicators are most important for my business?”
While there is no set of “universal” key performance indicators (KPI’s) that will be 100% aligned to your unique business, I’ve developed ten KPI’s that you can use as a starting point. Because your business website is an important marketing component to your business, many of these KPI’s focus on web engagement, acquisition and retention.
The easiest way to get a full understanding of these ten KPI’s is to see how they are broken out into four unique areas for company growth. Check out the chart below to see each of these four areas and how the different KPI’s have been assigned. The KPI goals assigned in the below chart are given as an example. You’ll need to decide what your yearly growth should be for each KPI.
In subsequent posts, I’ll discuss each of these four areas, what the respective KPI’s mean for your small business, and how to measure them.
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