Whether cold calling is a small or large part of your marketing efforts to bring in new prospects, stop it!!
Cold calling is probably the number one most inefficient marketing effort you can make. In fact, I don’t even consider it a real marketing tatic. Why? Because it is a form of “Interruption Marketing.”
Sure, you may be able to convert a few people here and there, but you will mainly annoy people – and annoyance is not the best way to build trust and confidence.
Consumers have been fighting back many forms of interruption marketing. The Do Not Call Registry is a good example. DVR recorders, where consumers can now easily skip commercials, is another example.
Don’t be part of the problem. Interruption marketing does more harm than good.
Hey! Are you still cold-calling?? Stop it!!
{ 1 comment }
Good article, I also hate it when I am being invaded by an telemarketer.
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