I strongly encourage you to find ways of tying your marketing goals to revenue. After all, it’s your marketing program that will be driving your yearly profits.
You can do this by being very specific in the creation of your goals and defining numbers that are directly tied to revenue. Examples include:
- Number of unique web visitors
- Number of newsletter subscribers
- Number of new suspects
- Conversion rate of prospects to customers
- Landing page conversion rate
- Return-on-investment for direct mail projects
- Web sales per visitor
Whatever you end up defining as a revenue goal for your business, you should monitor it on a monthly basis.
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